Saturday, March 29, 2008

UK Awareness Campaign

Do the Test

This UK Awareness Campaign was developed by Transportation for London to reduce the number of cyclists that are hurt on London's roads. Visibility of cyclists is very important for us in improving the number of bicycle related injuries. London is not the only city implementing this campaign idea: New York City has their own clever campaign called "Look" which begs drivers to share the roads and pay attention when driving (some of their visuals are a must see). While Thurston County does not have any major cities like NYC or London, we are growing, as well as the numbers of cyclists out there, and it is still very necessary to look out for cyclists when driving. On a bike or in a car, please be safe and share the roads. ~KT

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